B2B Senior Executive (Gia Tot Project)
Supports B2B Development Senior Manager to initiate and develop the target group positioning process by segment through:
- Understanding customers, competitors, solutions (market research)
- Defining the business propositions: range, price, merchandising (by segment) and marketing & communication (promotion)
Initiate customer support & partnership program to the life cycle phase by:
- Understanding the business, needs and market drivers of the core target groups
- Working on developing process, tools and solutions to support the customer by providing target appropriate products and services
- Set up listening channel with key customers and within Sales Force and Operations organization in order to establish a rich source of information and knowledge serving as the base upon which further strategies like assortment & product development, pricing policy, loyalty program, customer approach and Customer services can be developed
- Initiate, develop and maintain a communication plan for various departments and a training program for the Sales Force in order to improve effectiveness and achieve individual levels of specialization
Requirements
- University degree, preferably in Economics, Business Management, Marketing
- FMCG or trade / retail experience, at least 3 years relevant working experience
- Good expertise and intuition in marketing, customer insights
- Good knowledge and understanding of local market, commodities, FMCG
- Entrepreneurial and customer focused, ability to quickly grasp and adapt to the MMVN business and how wholesale trading works
- A hands-on professional with excellent communication and negotiation skills
- High ability to understand and implement strategies and concepts
- Must be fluent in Vietnamese and English (both written and spoken)
- Self-disciplined with ability to work independently and under stress
- Strong analytical ability and good in data / figures.
