Festival program and product display “Vui Tet Songkran” officially took place at MM Mega Market
Ho Chi Minh City, April 08, 2021 – Tonight, the opening ceremony of the “Songkran Festival” event officially took place at the An Phu Center of MM Mega Market Vietnam Co., Ltd. (“MM”). “Songkran Festival” is an event organized with special cultural activities to celebrate the most important holiday of the year in Thailand – Songkran holiday. Opening ceremony activities were held at MM Mega Market Center An Phu and are expected to end on April 11, 2021. The “Songkran Festival” week includes a series of decoration and entertainment on the theme of Songkran holiday, along with various promotion programs for symbolic Thai products with preferential prices taking place for 2 weeks at all MM shopping centers.
“Songkran Festival” – Experience the largest cultural festival of Thailand right in Vietnam
The year 2021 marks 45 years of diplomatic relations between Vietnam and Thailand, but due to the negative impact from the COVID-19 pandemic, trade and cultural exchanges between Vietnam and Thailand have been briefly disrupted. Therefore, “Songkran Festival” is an effort of MM Vietnam in advocating the connection and promoting trade between the two countries, with the goal that through this festival, domestic consumers can access diversified, quality imported products, at the same time bring traditional Thai New Year moving closer to the Thai community and local consumers in Vietnam.
MM’s Board of Manager together with guests to cut the opening ribbon for the event
In the framework of MM’s “Songkran Festival” opening ceremony, there are activities inspired by Thai culture such as water LED drum performance, Songkran Festival photo booth, lucky draws with gifts of Thai specialties, and a series of games inspired by splashing activities on the Songkran festival. In addition, at 11 major shopping centers of MM also hold a ceremony of “Bathing of the Buddha ritual” as a custom of Thai people every Songkran festival. MM Mega Market An Phu Center is the venue for the “Songkran Festival” opening ceremony with the participation of representatives from the government and associations from Thailand and Vietnam.
The guest representative of MM Mega Market performed the “Bathing of the Buddha ritual” in the framework of the event “Vui Tet Songkran”
During the 2 weeks of “Songkran Festival”, at the entire center of MMVN will sell around 1000 imported standard items from Thailand in the following industries: food and beverage, household appliances and equipments, etc. with a discount up to 49%. MM offers the opportunity for customers to experience famous Thai products at preferential prices such as: Doi Kham fruit juice, Wai Wai instant noodles, Thaiaree Thai tomyum vermicelli, Talaethong squid snack, etc. In addition, at the 9 largest shopping centers in MM (which is also the convergence of the Thai community living in Vietnam the most) will be decorated with Thailand cooking corners – where MM’s professional chefs use the ingredients supplied by MM to bring Thai standard dishes to attendees.
Focusing on sustainable development and long-term investment, MM aims to become a two-way trade bridge between Vietnam and Thailand
Opening the ceremony, Mr. Bruno Jousselin – Managing Director of MM Mega Market Vietnam said: “In ASEAN, Thailand is currently the largest trading partner of Vietnam and Vietnam is also the largest export partner of Thailand with two-way trade turnover in 2020 reaching 15.9 billion USD. As one of the leading modern distribution channels nationwide, we always aim to become a two-way trade bridge between Vietnam and Thailand, connecting the supply chain and cultural exchange between the two country. “Songkran Festival” will strengthen the cooperation between the parties and is the driving force to help us overcome the difficult period caused by the COVID-19 pandemic and develop together in the future.
“The social responsibility work is always a top priority for us, every year we deploy campaigns for the community across the country related to: Environment; Education; Health; Sharing difficulties. In the future, MM is aiming to become a “Green Retailer” through the implementation of activities aimed at minimizing the negative impact of business activities on the environment “- shared by Mr. Bruno Jousselin.
Mr. Bruno Jousselin – Managin Director of MM Mega Market Vietnam made a speech in the opening of “Songkran Festival” event
Attending the opening ceremony “Songkran Festival”, Mr. Apirat Sugondhabhirom, Consul General of the Kingdom of Thailand in Ho Chi Minh City stated that: “The “Songkran Festival” event – organized by MM is not only a sales promotion activity but also strengthening the intimacy of the people between Vietnam and Thailand through creative cultural activities, as well as an opportunity for shoppers to enjoy and gain knowledge about Thai products, … thereby helping to tighten the bilateral relationship between Thailand and Vietnam, especially on the 45th anniversary of Thailand-Vietnam diplomatic relations in this year 2021. ”
### About MM Mega Market
MM Mega Market Vietnam Company (“MM”) is a strategic brand belonging to the multinational corporation BJC/TCC. As a pioneer in developing a safe agricultural supply chain, MM constantly increases the value of Vietnamese agricultural products at home and abroad with quality products at affordable prices. After more than 20 years of operation, MM has owned 21 branches with 6 outsourcing distribution centers operated by more than 4000 employees. MM has partnerships with more than 2000 suppliers and hundreds of farming households nationwide to meet a wide range of commodity needs in the market. In the coming time, MM Mega Market Vietnam continues to commit to operating with a business philosophy focusing on corporate trust, and always aiming toward pioneering solutions, accompanying the sustainable development of Vietnam.
