Corporate Social Responsibility

The program helps children have awareness of protecting environment

Relaunch of The Carton Collection Program at MM Mega Market Centers in Hanoi and Ho Chi Minh City

After several months of disruptions due to the Covid-19 pandemic, Tetra Pak, MM Mega Market (“MM”) and Vietnam Packaging Recycling Alliance (PRO Vietnam) have relaunched the collection program for used beverage cartons at MM Mega Market centers in Hanoi and Ho Chi Minh City.

In particular, from November 15th to November 21st, when visiting drop-off stations at MM centers in Ho Chi Minh City, customers will have the chance to visit display booths of recycled products made from beverage carton packages; learn more about the environment, and exchange beverage cartons for gifts. For every 50 used beverage cartons exchanged, customers will receive a multi-purpose cloth bag. Cartons are then collected and transported to Dong Tien paper factory in Binh Duong province to become materials for useful products, such as tables, chairs, industrial paper, notebooks, roofing sheets and bio-roof panels, among others.


Customers join in The Carton Collection Program at MM centers

Customers join in The Carton Collection Program at MM centers

“Carton collection and recycling is part of our roadmap towards a low-carbon circular economy. We envision our products to be made of 100% renewable materials which can be recycled and are being recycled after use. We are on track to expand this collection and recycling model to more retail systems, thereby encouraging to collect cartons, and expanding this meaningful action to the whole of society,” said Ms. Ly Quynh Trang, Director of Sustainability, Tetra Pak Vietnam.

“Our joint initiative has been deployed since 2020, with 8 drop-off stations at MM Mega Market centers in Ho Chi Minh City and Hanoi. The program has seen positive outcomes after a year of implementation. We highly advocate this program as it is an effective model to help Vietnamese consumers adopt a green lifestyle, raise awareness of waste and environmental issues, thereby offering more meaningful experiences to our customers. We expect to expand this program to all MM centers across the country,” said Ms. Tran Kim Nga, Corporate Development Director, MM Mega Market Vietnam.

MM's customer gets used to using Recycle Shopping Bag

MM’s customer gets used to using Recycle Shopping Bag

During its nearly 20 years of operation in Vietnam, MM Mega Market has always aimed for sustainability with practical initiatives to realize this ambition. Since mid-2020, disposable plastic bags are no longer provided at MM cashier counters across the country. Instead, MM encourages consumers to use reusable bags and provides them with cartons to pack goods.

Ms. Hoang Thi Lien, CEO, PRO Vietnam Company Ltd., said: “The responsibility for recycling, processing products, and used packages of manufactures and importers has been regulated in the Law on Environmental Protection. However, the sorting and collection of product packaging to be recycled in Vietnam still faces many limitations. Therefore, PRO Vietnam strongly supports Tetra Pak’s collection and recycling model at MM supermarkets. We are commited to support Tetra Pak as well as other PRO members in applying and expanding this model.”

The program raises the awareness for children of protecting environment

The program raises the awareness for children of protecting environment

The relaunch of the collection program is evidence of MM’s continuing efforts in realizing its strategic commitment to sustainable growth of economic and community, which is even more critical during the Covid-19 pandemic.


Tetra Pak is a world leading food processing and packaging solutions company. Working closely with our customers and suppliers, we provide safe, innovative and environmentally sound products that each day meet the needs of hundreds of millions of people in more than 160 countries. With more than 25,000 employees around the world, we believe in responsible industry leadership and a sustainable approach to business.  

Our promise, “PROTECTS WHAT’S GOOD™,” reflects our vision to commit to making food safe and available, everywhere.

About PRO Vietnam

The Vietnam Packaging Recycling Alliance (PRO) was established through cooperation among 9 leading companies in the consumer goods and packaging industries in 2019. After three years of operation, the alliance currently has 19 members working according to the 3R principle (Reduce, Reuse, Recycle), helping to make packaging collection and recycling more accessible and sustainable. Aiming to help Vietnam become “Green, Clean and Beautiful,” the ambition of the founding members is that by 2030, all packaging materials put by members into the market are collected for recycling.