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Finished meat is packaged completely in each unit with a traceability stamp (QR code).

MM Mega Market Vietnam Promotes Its High-Quality Pork Via Strategic Own Brand “We Are Fresh” To Supply To The Market

As a pioneer distributor in Vietnam building and developing a supply chain value of safe Ultra-fresh products from seafood, vegetables, fruits to pork, MM’s own brand “We are Fresh” has gradually increased trust by millions of Vietnamese professional customers and households because of its outstanding quality as well as abundant and stable supply.

“We are Fresh” – MM Mega Market Vietnam’s holistic approach to Ultra-fresh products base on “from farm to fork” model.

With a sustainable development strategy in Vietnam, MM Mega Market has been a pioneer in building and developing a closed clean Ultra-fresh supply chain “from farm to fork” since 2005. By 2017, MM started to develop pork platform operated by a cooperative model with livestock farmers who are certified with VietGAP standard and strictly control under a closed process. Furthermore, the breeding environment must ensure safety for people, animals and the environment. Veterinary drugs, antibiotics, vaccines and animal feeds must be permitted for circulation and used in accordance with the dosage and instructions of the Veterinary Authority to ensure no residues of banned antibiotics, no growth promoter or lean meat ingredients in livestock products.

MM technical experts frequently visit farms and give advice on daily farming, breeding method, genetics, livestock feed, disease prevention and traceability procedures.

MM technical experts frequently visit farms and give advice on daily farming, breeding method, genetics, livestock feed, disease prevention and traceability procedures.

In particularly, MM technical experts frequently visit farms and give advice on daily farming, breeding method, genetics, livestock feed, disease prevention and traceability procedures. Swines are all worn with traceability rings and are periodically tested for quick urine samples in order to detect banned substances as well as check the appearance of live pigs for skin color and condition before being slaughtered and transported to MM stores for consumption. Thanks to its strict quality assurance process, “We are Fresh” pork is always fresh, clean and high quality to consumers.

Besides the two pork platforms, MM Vietnam also applies “from farm to fork” model with other Ultra-fresh products such as seafood (Can Tho platform), vegetables (Da Lat platform) and fruit (Tien Giang platform)

Pork from “We are Fresh” own brand – the first choice of Professional and Household customers for years

At MM Mega Market, we never compromise on quality since the food safety and hygiene are our top priorities. From the rigorous selection of livestock farmers to the processing and delivery process are applied according to HACCP standard to ensure the fresh and high-quality finished products.

MM started to develop pork platform operated by a cooperative model with livestock farmers who are certified with VietGAP standard and strictly control under a closed process.

MM started to develop pork platform operated by a cooperative model with livestock farmers who are certified with VietGAP standard and strictly control under a closed process.

Each batch of pork is inspected and issued with an animal quarantine certificate by the local veterinary authority. Finished meat is packaged completely in each unit with a traceability stamp (QR code). The process of transporting pork uses specialized refrigerated trucks with temperature monitoring equipment throughout the journey to ensure that pork is transported in below 4degrees Celsius condition, displayed on shelf in suitable temperature conditions before used by millions of customers.

This is the key factor that makes “We are Fresh” pork products different from other brands in the market. From two platforms in Dong Nai and Hanoi, tons of clean pork “We are Fresh” are distributed daily and widely to 21 MM Vietnam centers stretching from North to South. After 4 years of developing a clean and safe pork supply chain, “We are Fresh” has received the trust of millions of professional customers that are restaurants, hotels, offices as well as to be present in every Vietnamese family meal.

Finished meat is packaged completely in each unit with a traceability stamp (QR code).

Finished meat is packaged completely in each unit with a traceability stamp (QR code).

Mr. Bruno Jousselin – Managing Director of MM Mega Market Vietnam shared “We have always pursued a sustainable development strategy from the very beginning of our business in Vietnam. This is proved by the fact that we are a pioneer retailer that develop our Ultra-fresh product with “from Farm to Fork” model. It not only brings abundant supply, strict control, high quality product at very competitive prices to our customers, but also contributes to promote the development of the country’s sustainable agriculture when breeders are always guaranteed the stable outputs, so that they can be confident in developing their farming, bringing more income, profitability and enhancing their quality of life. Currently, we have two platforms in the two livestock breeding areas of Vietnam (Dong Nai and Hanoi). Each platform is connecting with hundreds of qualified livestock households and we will continue to expand cooperation to maintain our strengths as one of the leading distributors in Ultra-fresh products as well as to ensure the stability of supply to the market. We are going to launch another own brand “MM Bio” – a premium segment in food for customers who have high requirements in fresh products”.