Mr. Aswin Techajareonvikul, Chief Executive Officers and Presidents of the BJC and Big C Group, Engaged in Strategic Dialogue with the HCMC People’s Committee to Foster Collaboration and Development

March 15, 2024 – Mr. Aswin Techajareonvikul, Chief Executive Officer and President of the Big C Group, and Mrs. Thapanee Techajareonvikul, Chief Executive Officer and President of the BJC Group recently convened with Mr. Nguyen Van Dung, the Vice Chairman of Ho Chi Minh City Municipal People’s Committee in a collaborative effort to explore opportunities for mutual growth and development. The meeting, which served as a platform for fruitful discussions, underscored the Group’s commitment to driving positive change and fostering sustainable partnerships in Ho Chi Minh City and beyond.

  1. General Business of BJC BigC in Thailand

BJC BigC Group aims to be the leading Thai company in the global market, whilst delivering sustainable growth through its supply chains covering upstream to downstream operations s both domestically and internationally. In addition, the company is focusing on shifting its business model from product-based to platform-based, establishing a sophisticated data network among customers and suppliers of BJC Big C with 6 outstanding sectors: packaging, consumer, healthcare, Technical, Modern trade, and Retail Management.

BJC BigC Group is committed to delivering products through modern solutions and good service to customers, and to expanding of BJC retail brands both domestically and internationally. Moreover, BJC BigC Group is committed to being a good corporate citizen, striving to improve and help society and its environmental prosperity with its CSR projects focusing on four main areas: environment, public health, community, and education. The group currently announces its environmental goal to reduce greenhouse gas emissions and reach “Net Zero” by 2050.


Mr. Aswin Techajareonvikul discussed about the Group’s strategic plans in the coming years

2. Business of BJC Group in Vietnam

BJC continuously marks its presence in Vietnam through long-term investments in Vietnam with Thai Corp International (Vietnam), Ichiban Foods, Malaya Vietnam Glass, TBC-Ball Beverage Can, BJC Cellox, Thai An Group, MM Mega Market, and Vina Paper covering Packaging Solutions, Consumer Solutions, Healthcare & Engineering Solutions, and Retail Solutions, with a total value of more than 1 billion dollars.

3. Our targets in Vietnam and Ho Chi Minh City in the upcoming years:

BJC Group’s strategic objectives in Vietnam and Ho Chi Minh City encompass a broad spectrum of initiatives aimed at fostering economic growth, sustainability, and community development. These include:

  1. Expansion in both Shopping Mall and MM Mega Market with increased investment from the Group
  2. Join a venture or Franchise by leveraging our expertise in Retailer with State-Owned Enterprise and Retailer for a mutual win-win future.
  3. The Donjai Program in Thailand and Gia Tot Program in Vietnam and would like to cooperate this Program with Vietnam/ HCMC Government to transform and support the Local Traditional Mom&Pop shops to be Modern retailers
  4. Support for market stabilization initiatives in collaboration with local authorities, including innovative programs to address inflation and promote responsible consumer behavior such as Buy More Save More, Lock Price, Beat Inflation, etc.
  5. Commitment to keep MMVN continuing the pioneer of Green Retailer as MMVN is the only FDI Retailer to get the Green Certificate in 2023 granted by HCMC Municipal Government
  6. Ongoing commitment to corporate social responsibility activities, with a focus on environmental conservation, public health, community empowerment, and education.

BJC BigC Group remains dedicated to driving positive change, fostering sustainable growth, and creating value for stakeholders in Thailand, Vietnam, and beyond. Through strategic partnerships and collaborative initiatives, BJC BigC Group is poised to shape a brighter future