MM Mega Market (Vietnam)’s Supplier Conference 2023 Shares Insights on Development Directions and Current Trends in the Retail Industry

Ho Chi Minh City, December 1, 2023 – MM Mega Market (Vietnam) organized the Supplier Conference 2023: Share.Build.Thrive, attended by 200 suppliers and 500 guests who are essential partners of MM Mega Market. The event featured insights from leading experts in retail, data research, digital advertising, and energy management, providing an overview of the market, supply chain, digital transformation, and sustainable development in the Vietnamese retail industry.

Supplier Conference 2023 unveils the outlook of Vietnam’s retail industry

Diversifying the business model in retail

MM Mega Market has conquered the market with a unique business model, establishing itself as the most favoured wholesale and retail partner for professional customers and households in Vietnam. Over the past 20 years, MM Mega Market has developed 21 distribution centres, operated 6 fresh food transfer stations nationwide, and maintained 8 delivery warehouses serving 30,000 professional B2B customers. With an average of 1,000,000 visitors per month, professional customers contribute 55% of the revenue, while 45% comes from household customers. We collaborate with 2,000 suppliers to distribute over 30,000 items in 150 product categories.

Mr. Bruno Jousselin – General Managing Director cum Global Sourcing shares the future direction of MM Mega Market (Vietnam)

As part of the expansion strategy, MM Mega Market plans to increase the total number of distribution centres nationwide to 59 by 2028, focusing on the hypermarket and food supermarket models. Notably, MMVN is currently advancing its first complex centre project with an investment of approximately USD 20 million, covering an area of 19 thousand square meters in Da Nang City.


Mr. Nguyen Nguyen Phuong – Deputy Director of HCMC Industry and Trade participates in the event

Additionally, MM Mega Market officially launched the “Good Price” project in March 2022, supporting businesses in transitioning from traditional grocery models to modern retail. As of December 2023, Good Price has reached the milestone of 1,000 stores nationwide.

Retail supply chain – Last-mile delivery

As part of the comprehensive “From Farm to Table” closed-loop supply chain plan, aimed at improving both the scale and quality of fresh food delivery to consumers, in 2023, MM Mega Market digitized the last-mile delivery system for 28 distribution centers and 20 transport service providers.

Topics about retail industry, digital transformation and sustainability are discussed at the event

After over 3 months of implementation, the system recorded nearly 145,000 orders with over 72,000 deliveries, resulting in a reduction of emissions and transportation distances by up to 34%.

Digital transformation

The MMPro e-commerce platform for B2B customers, MM Click&Get for household customers, and the MCard loyalty program are considered key strategies for MM Mega Market in the digitalization and development of the omnichannel retail model.

Over 200 suppliers of MM Mega Market (Viet Nam) such as Unilever, Coca-cola, Suntory PepsiCo, etc. were participated in the event

With a significant increase in online shopping users in 2023 (a 73% revenue increase for MM Click&Get and a 471% increase for MM Pro), we recognize a strong trend towards digital transformation. Through e-commerce, MMVN provides customers with a “one-touch” experience compatible with all mobile devices, making it easy to purchase quality products with a range of discounts and electronic gift vouchers.

Commitment to achieve net-zero emissions by 2040

MM Mega Market is committed to achieving net-zero emissions by 2040 through sustainable activities. To date, MMVN has implemented rooftop solar energy systems, and energy-saving devices including LED lights, refrigerators, HVAC systems, etc., in centers, reducing nearly 10,000 tons of CO2 equivalent, saving 16% of energy consumption.

Supplier Conference honors major MMVN’s suppliers contributing to the success of MMVN over the years

Additionally, MM Mega Market pioneered the construction of a comprehensive waste sorting model with 4 aluminum can collection stations, 5 plastic bottle collection stations, and a reduction of nearly 190 tons of food waste.

Through the Supplier Conference 2023, MM Mega Market provides a comprehensive view of the retail market, calling for the collaboration of suppliers to work towards common sustainable development goals and price stability in the future.”.

Xem report tại: ENews Supplier Conference