MM Mega Market Vietnam Prepares Its Readiness For “The New Normal”
As one of the leading wholesale and retails distributors in Vietnam, MM Mega Market Vietnam (MMVN) is always aware of its responsibility in securing the supply chain of essential goods, so that customers may always reach clean and safe food with stable prices. In accompany with the local authorities, MMVN proactively has planned and prepared for a “new normal” period to contribute to the soon recovery of economy.
Becoming a reliable, green shopping destination
Health and safety of all our employees, customers and partners are constantly our top priority, especially in the circumstance of the pandemic. Being aware of the importance of vaccination – the only method to turn people’s lives to the “new normal” promptly, as soon as receiving the support of the local Department of Health and Department of Industry and Trade, MMVN quickly deployed vaccination to all employees in areas that seriously affected by the COVID-19 pandemic. Up to now, more than 1,500 employees in Ho Chi Minh City have been fully vaccinated with 2 doses. We are striving to become a green shopping destination – a safe place for our customers with 100% of employees receiving Coronapass (Covid green card) in the shortest time.
MM staff in Ho Chi Minh City area got “COVID Green Card”
In particular, as one of the leading retailers in Vietnam, we are always committed to providing our customers a safe, comfortable shopping experience and destination. To fulfill this commitment, since the beginning of the 4th wave of the COVID-19 pandemic in Vietnam, MMVN has strictly adhered to the Ministry of Health’s 5K message and has continually, so far, maintained the implementation as an indispensable principle in preventing the epidemic. Recently, we install machines to count traffic in real-time at MM stores in HCMC in order to secure the required safety distance. This controlling system includes cameras placed at the entrance and exit way of store that are connected to the central server system to analyze the actual number of shoppers in store. Thanks to AI technology, it can distinguish between MM employees and customer by identified MM uniform. When the number of shoppers in the store reached the permitted quantity, it will send alert to the system controllers and customers who wait for their turn would update the quantity of shoppers in store via the display screen at the entrance.
Real-time traffic controlling machine at MM Mega Market An Phu
At MMVN, we also organized webinar-based coaching from prestigious doctors, experts to equip employees with the knowledge to stay healthy such as how to take care of F0 at home, things to know about COVID-19 vaccines, safety rules when interacting with customers and colleagues at work, …
Besides taking necessary preparation for the new normal, MM Vietnam also deeply understand the concern of customers regarding the food supply and its price. With our unique strength in Ultra-fresh products, we pursue from Farm to Fork strategy for vegetable, fruit, pork and fish so that all the products are not only well controlled, safety and hygiene but also well managed stock and volumes. Customers can access to the full range of qualified products at its best competitive price. Moreover, we constantly offer attractive promotions and communicate through our website (https://mmvietnam.com/an-pham-khuyen-mai/) and MCARD app. Remember to download MCARD app, you automatically benefit from our Loyalty program.
Ultra-fresh product is one of MM outstanding strengths
Actively promote multi online shopping and payment solutions
It can be said that the year 2020 marks the start of our digital blooming when MMVN has implemented omni-channel solutions. The COVID-19 pandemic is like a nudge to force enterprises to transform faster, and the digital transformation at MMVN has thus made remarkable progress. MMVN is constantly improving our operating capacity of our own online channels by signing partnership with many delivery services to enhance the delivery ability.
Besides MMVN’s three online sales channels, namely MM Click & Get website, Zalo OA and Telesales, our customers now will have another choice for shopping that is GrabMart – our new cooperation with Grab which is supposed to be available in the beginning of October. Thereby, it helps to diversify customers’ choices in accessing MMVN products and services while still ensuring safe shopping in the “new normal” period.
Also, in our efforts to promote the digital transformation and minimize direct interaction with customers, we have implemented many flexible and diverse online payment methods, such as Momo, Payoo, Zalopay (applied for the online order via Zalo platform) and VNpay in the near future.
Customer can order easily via website MM Click&Get
Mr. Bruno Jousselin, Managing Director of MM Mega Market Vietnam shared “In the context of living with the pandemic, drive change and think innovative determines the success of one enterprise. If we can overcome the challenges brought by the COVID-19 pandemic, we will become stronger and more resilient to deliver our commitments and goals. At MM Mega Market, we are always committed to providing our customers high-quality products at best prices with well controlled supply and volumes. Moreover, according to research, 60% of global consumers are planning to improve their overall health and wellness in the next 12 months (*). They’re also taking a more proactive approach to managing well-being with functional nutrition, close-to-nature ingredients and foods that signal self-care. That’s why we always pay special attention to developing our MM’s ultra-fresh own brand “We are Fresh” – our pioneer business strategy following the farm-to-fork model which has been trusted by many professional customers in Horeca channel and households for many years.”
(*) FMCG Gurus, The Growth of Personalized Nutrition, July 2020
