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MM Mega Market Vietnam Celebrates the Week of Italian Cuisine

Hanoi, November 15th, 2024 – MM Mega Market Vietnam (“MMVN”) kicked off its much-anticipated “Week of Italian Cuisine”, graced by the presence of Italian Ambassador Marco della Seta and Trade Commissioner Fabio De Cillis. The event aims to introduce Vietnamese consumers to the rich heritage of Italian cuisine, stimulating the consumption of imported Italian food and beverages.

Hundreds of Italian food and beverages at competitive prices

As part of MMVN’s annual “Taste of Country” program, the Week of Italian Cuisine connects Vietnamese consumers with the unique culinary cultures of various countries while offering healthy and nutritious food and beverages. In partnership with the Italian Trade Commission, the 2024 Italian Food Week is being held at all 21 MM Mega Market centers nationwide from October 23 to November 18. Accordingly, MMVN is showcasing hundreds of high-quality Italian products, including pizza, pasta, spaghetti, tomato sauce, pesto, olive oil, wine, and jams. Customers can also enjoy discounts of up to 40% on these directly imported Italian products.

Furthermore, on the opening day, customers can enjoy unlimited servings of Italian coffee, gelato, and spaghetti at MM Mega Market Thang Long, Hanoi. The event also features cooking demonstrations every weekend at MM centers nationwide.

Italian Ambassador Marco della Seta delivered an opening speech at the event

Mr. Regis Delesque, Operations Director of MM Mega Market Vietnam, shared: “MM Mega Market is continuously striving to collaborate with Italian businesses to bring a diverse range of high-quality imported food and beverages. This is the third consecutive year we have organized this special culinary festival. We firmly believe that the Week of Italian Cuisine continues to inspire and introduce the essence of fine Italian food and beverages to Vietnamese consumers.”

Taste of Italy 2024