According to the report by the Ministry of Industry and Trade on January 2022, the total retail sales of goods and services is expected to increase by 9-9.5% over the period of 2021-2025, contributing more than 50% to national GDP. Economic experts believe that Vietnam remains as a potential retail market in the long term, which can be described as a country with large middle-class populations and rapid urbanization. After two years of the Covid-19 pandemic, there have been significant changes in consumers’ behavior. Mini-marts and convenience stores, in which quality products at reasonable prices and attractive promotions are favorable, become appealing shopping destinations for customers.

Recognizing changes in shopping behaviors, MM Mega Market has publicly launched its new business model – Gia Tot in March 2022. This is a cooperation model between MM Mega Market and individual partners who desire to run convenience stores, minimarts or together with traditional shop owners to build new modern stores or transform a traditional grocery into a modern retail trader. Its ultimate goal is to make the traditional retail model be modern in appearance and management system.

The opening ceremony of Gia Tot store in Hai Phong

Gia Tot offers a holistic approach for shop owners to optimize business performance and provide Gia Tot customers with better shopping experience, high-quality products at the most competitive prices in professional look.

Comprehensive efficient business solution, including:

  • Concept: The store is completely designed in line with the professional model from facilities to display optimization to fit the space of each store.
  • Financial consultant in accordance with financial capacity.
  • Orientation of business lines in line with the location of the store as well as the area of each store.
  • Promotional activities to increase the shopping traffic such as promotions, discounted prices are updated regularly on every
  • MM Mega Market supports Gia Tot partners to access the professional direct sourcing of fresh food and ready-to-eat food with guaranteed origin from major suppliers or purchased directly from farmers and large agricultural areas across the country.
  • Diversify choices for Gia Tot partners with abundant sources of imported goods, own brand products such as MM Professional, Happy Price, MM Bio, Besico, We are Fresh that create a unique features in business.
  • Offer tailor-made solution and business planning consultation from MM expertise with more than 20-year experience.
  • Become a Gia Tot partner with ‘4 NO’ MODEL: No franchise fees, No exclusive offer, No declare on sale price. No required purchase funds

MM Mega Market provides private lable products and products from trusted brands nationwide

Gia Tot provides maximum financial support:

  • Financial support package up to 70 million VND, including: exterior and interior design, product display consulting, facility and equipment investment, sales management system, sales training and development.
  • Support debit transactions up to 500 million VND and payment term up to 15 days with diversified payment methods.

Gia Tot benefits from technological advances:

  • “One-touch” application supports shop owners to make quick and convenient order from MMPro website and integrated benefits on MCard app.
  • Efficient time management through high technological applications allows shop owners to devote more time to their family and personal life.

Gia Tot store owners update frequent promotions for customers 

Mr. Bruno Jousselin – Managing Director of MM Mega Market Vietnam shared: “According to the annual report by Nielsen in 2020, Vietnam had around 1,4 million grocery stores and 9,000 traditional markets with the total sales of 10 billion USD/year, constituting 75% of retail market share. With Gia Tot, thousands of enterprises, manufacturers will do business better, millions of groceries operate more efficiently, offering to consumers authentic, high-quality products at competitive prices.  I firmly believe with well-prepared strategies and aggressive plans, Gia Tot will soon increase its coverage nationwide in the context of evolving tougher competition in retail market. By this way, MM expects to make a significant contribution to the sustainable economic growth in Vietnam”.

Store owners run their businesses more effectively 

Gia Tot is currently present in big cities and provinces in Vietnam with more than 250 Gia Tot partners including Ho Chi Minh City, Hanoi, Da Nang, Binh Duong, Bien Hoa, Quy Nhon, Buon Ma Thuot, Rach Gia, etc. MM Mega Market expects to reach the target of 10,000 stores by 2026.

For enterprises who want to set up new business or to learn more about Gia Tot, please contact 1800 799998 to get timely support from Gia Tot team.