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Gia Tot: A win-win modern grocery model aims to reach new residential areas in Vietnam

Extending the supply chain to residential areas through modern grocery model

Understanding customer insights into a quick and convenient shopping experience instead of going to large supermarkets, Shop Chi Thuy applies a comprehensive solution for the modern grocery – Gia Tot at The Rivana apartment in Thuan An City, Binh Duong Province, Vietnam. Shop Chi Thuy has a variety of categories displayed in brand new shelves, ranging from necessities such as rice, sugar, milk, dried goods, to  fruits, vegetables, butchery and seafood, along with modern operational applications (e.g., iPOS payment counter). Shop Chi Thuy becomes a standard grocery that has “everything” in an extremely modern layout.

Gia Tot supports shop owners to access a variety of goods

As MM Mega Market’s loyal customer  over the years, Ms. Thuy said that as soon as she came up with ​​opening a modern grocery in her apartment building, she immediately contacted MMVN’s “Gia Tot” staff. With enthusiastic support, Ms. Thuy’s Gia Tot grocery officially opened on May 11th, serving residents right in the apartment building and neighboring areas.

“It is very convenient for me to run a promotional program based on the wholesale model developed by MM Mega Market without having to collect goods from different dealers by myself. In addition, I also sell-sourcing imported goods and special items to create my grocery’s unique selling point” – Ms. Thuy shared.

Ms. Huyen Anh also successfully opened a Gia Tot grocery in District 12 in the apartment building in District 12. She shared about her vision: “My neighbors are afraid to shop small items that they need immediately at large supermarkets. I opened Gia Tot store for this reason. I want to provide small-sized necessities and food for residents around my living location.”

Gia Tot supports consulting on shelf arrangement and decoration

With the advice of Gia Tot team, Ms. Huyen Anh plans to arrange the goods sourcing, launch promotional programs according to the needs of households such as clearance promotions, toys-giving programs to children on special days. In addition, Ms. Huyen Anh proactively sells take-away meals every day for households that do not have time to cook, to limit the amount of expired fresh food.

The transition of traditional grocery stores

Traditional grocery owners are also quickly catching up with this trend. Ms. Quynh Giao and her husband have opened a traditional grocery in District 12 located near a local market for 10 consecutive years. However, during the epidemic, Ms. Giao had difficulty finding a sustainable goods supply. With her grocery experience and existing customer base, she wanted to maintain a stable goods distribution at competitive prices. She chose Gia Tot to transform her store into a modern model.

Gia Tot aims to reach 10,000 stores by 2026

According to MM Mega Market Vietnam, Gia Tot not only aims at establish a grocery business from “zero”. Gia Tot also supports individuals who are currently operating a traditional grocery to transform into a modern “minimart”, in order to enhance their competitive advantage in the modern retail.

As of the end of April 2024, Gia Tot has reached the milestone of 1,400 stores nationwide. MMVN aims to franchise and develop this model system to 10,000 stores by 2026.

Gia Tot” brings absolute benefits to traditional groceries in Vietnam so that owners can run their businesses effectively. If you want to become a “Gia Tot” partner, contact our Hotline: 1800 799998. Our staff will quickly contact you within 1-3 days.