MM Mega Market Da Nang in Collaboration with the University of Foreign Languages – Fostering Cultural Exchange through Songkran
April 2025
☀️ Songkran Festival is the traditional New Year festival of Thailand, celebrated annually from April 13th to 15th. In December 2023, UNESCO officially recognized Songkran as an Intangible Cultural Heritage of Humanity.
🌱 To join in the joyful spirit of the festival and create a healthy, meaningful playground for students majoring or interested in Thai language and culture to exchange, learn, connect, and promote solidarity.
🌱 On April 12, 2025, the Da Nang branch of MM Mega Market collaborated with Da Nang University of Foreign Languages to provide fresh, clean ingredients for students of the Thai language department to cook traditional Thai dishes. Through this cultural exchange, students gain deeper insight into the Thai traditional New Year festival, enhancing cultural and linguistic exchange while strengthening and further developing the friendship between the two countries.
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🫶🏻🫶🏻 This activity is part of the “Joining Hands for the Community” initiative, which is actively being implemented at all MM Mega Market branches across the country. In addition to achieving effective business operations and contributing to the development of Vietnam’s economy, the company also implements specific programs to fulfill its responsibility to the community and considers this a key part of its sustainable business strategy.
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